Wayne Spriggs is the CEO of Lusso, an elite property developer, and a strategic investor with a diverse portfolio of businesses operating across the UK and the UAE.

Wayne Spriggs | Founder & CEO, Lusso Group

International Brand Growth Expert | Property Developer | Strategic Investor

Wayne Spriggs is a visionary entrepreneur, brand growth expert, and high-end property developer with a proven track record of scaling ventures on a global scale. As the founder and CEO of Lusso, Wayne has transformed a niche market gap into a luxury lifestyle powerhouse, growing the brand from a £10,000 overdraft to over £300 million in cumulative sales in just 8 years, all while maintaining 100% independent ownership.

The Visionary Behind Lusso

Founded in 2014, Lusso was born from Wayne’s firsthand experience as a property developer. Frustrated by the lack of high-end fixtures that balanced superior craftsmanship with attainable pricing, he travelled the globe to build a direct-to-consumer manufacturing model that eliminated traditional retail markups. Today, Lusso is a leading name in international luxury interiors, supplying prestigious projects from The Equinox Hotel in New York to elite developments within London’s Mayfair, Dubai and Saudi Arabia.

A Global Brand Architect

With primary operations in the UK and a significant strategic presence in the UAE, Wayne is a specialist in international expansion. Under his leadership, Lusso has:

• Featured in the Sunday Times Fast Track 100 for four consecutive years.
• Ranked 6th in the Fast Track Exports League.
• Expanded into the Middle Eastern market with a dedicated UAE presence and upcoming flagship showrooms.
• Grown into a comprehensive “single-brand department store,” offering everything from stone baths to marble furniture and high-end electricals.

Entrepreneurial Roots & Investment

Wayne’s relentless drive was forged early. By age 12, he was managing multiple morning routes to establish his financial independence. This foundational work ethic eventually led him into property, where he successfully developed and sold over 40 properties over two decades.

Today, that same acumen is instilled in the next generation of his family, with his son and daughter both operating successful brands of their own. Recognised as the Great British Entrepreneur of the Year (2021) and one of the UK’s Most Ambitious Business Leaders, Wayne remains committed to his “perfectionist” approach to design and brand building.

Beyond the Boardroom

An advocate for corporate culture and physical collaboration, Wayne recently invested over £2.5 million in Lusso’s state-of-the-art 12,000 sq. ft. headquarters, creating a flagship environment designed to foster innovation and talent. In his free time, he is an avid hiker and dedicated philanthropist, supporting charitable causes that promote opportunity and growth within the communities where his journey began.

“I don’t just write cheques; I bring a unique brand growth playbook that isn’t found in any textbook. Over the last 20 years, I’ve developed a set of trade secrets for scaling brands across the UK and the UAE that allow me to see opportunities where others see obstacles. When I invest in a business, I deploy an ‘insider’ methodology for market dominance that effectively changes the rules of the game. If you’re looking for more than just capital, I bring the strategic edge that turns a great product into a global icon.”

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